Key Visual CE China 2019

German Pavilion at
CE China 2019

What is German Pavilion?

19 – 21 September – Guangzhou, P.R. China
Consumer Electronics China

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About the fair

CE China 2019 – A Global IFA Event
19 – 21 September 2019
Guangzhou, P.R. China

Welcome to the German Pavilion at CE China 2019!

CE China 2019 – International Brand Show for Consumer Electronics.

CE China welcomes its first German Pavilion in Guangzhou.

German exhibitors are participating under the brand name “Made in Germany” at CE China. CE China is a global IFA event held in Guangzhou, the leading trade and manufacturing business hub for the consumer electronics industry and outstanding gateway to China.

Consumer electronics and household appliances “Made in Germany” continue to mean high standards of quality and innovation. The quality products made in Germany are on huge demand by Chinese and Pan-Asian consumers.

CE China creates the perfect platform to show-case the latest products and services to the CE industry, retails and media.

There's no better way to boost your consumer electronics business in China: NEW PRODUCTS AND INNOVATIONS “Made in Germany”. Come in and find out at the GERMAN PAVILION: The quality of “Made in Germany” designed at the leading edge of high technology and innovation. Germany – the Quality Country The German exhibitors are looking forward to welcoming you at the GERMAN PAVILION of CE China. Further information about the German companies represented at CE China is available at the Information Booth of the GERMAN PAVILION in Hall 1, Poly World Trade Center Expo, Guangzhou. The Federal Ministry for Economic Affairs and Energy (BMWi), the AUMA – Association of the German Trade Fair Industry and the German Electrical and Electronic Manufacturers’ Association (ZVEI) wish all exhibitors and visitors much success at CE China.

19 – 21 September 2019 Guangzhou, P. R. China CE China - A global IFA event - is designed to link premium brands, important market players and retailers. The show is a vibrant platform that unites global brands with Asian retailers keen to bring new products to their customers.

CE China is organized by Berlin Exhibition (Guangzhou) Co., Ltd., a 100% subsidiary of Messe Berlin GmbH, which is the organizer of the world’s leading trade show for consumer and home electronics, IFA Berlin.

CE China takes place in Guangzhou, the heart of China’s trade and manufacturing business. A vibrant mega-city where East meets West, Guangzhou is the perfect location for CE China. CE China provides an ideal platform and comprehensive services to consumer electronics and home appliances brands and has successfully established partnerships with leading global retail chains such as Suning and Alibaba.

In addition to the trade show, CE China also features the IFA Retail University, bringing together international brands and Asian retail representatives. Furthermore the CE Summit hosted by our partner IDG Asia, the E-Commerce Forum and Matchmaking and the Home Appliance Innovation Award Ceremony hosted by IFA’s long-time partner CHEARI. All under the roof of CE China.

More information about CE China 2019 in AUMA's trade fair database.

 More information about CE China 2019 in AUMA's trade fair database

German Pavilion

The Federal Ministry for Economic Affairs and Energy (BMWi) decides on, and supports, official participations in the Federal Republic of Germany's international trade fairs and exhibition programme.
In addition to policy and budgetary issues, the active involvement in the presentation of Germany at international fairs and exhibitions is of prime importance. In a constant dialogue with private-sector partners, the division for international/national trade fairs and exhibitions of the ministry backs the export activities of German industry on international markets.
Furthermore, the "fairs and exhibitions division" is concerned with planning and implementing German participation in world expositions abroad and with major political issues regarding fairs and exhibitions in Germany.
The Association of the German Trade Fair Industry, AUMA, represents the interests of the trade fair industry on a national and international level in dealings with parliament, ministries, authorities and other organisations.
The association organises the official German trade fair programme abroad in close cooperation with the Federal Ministry for Economic Affairs and Energy (BMWi) and the Ministry of Consumer Protection, Food and Agriculture.
As part of this programme, the Federal Government provides financial assistance for German participations at foreign events, but also for independent presentations by German industry abroad.
Federal Ministry for Economic Affairs and Energy (BMWi)
Association of the German Trade Fair Industry

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Further Events

Here you can see German Presentations locally or thematically related to this Presentation. An overview on all German presentations can be found at


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